Creating space for people to connect with you.
It’s important to provide visitors to your website and social media channels as many opportunities as possible to engage with and interact with you. When you provide an opportunity to interact with your site, a visit can be transformed from a one-sided experience, to a conversation.
There may be people in your community who need help but don’t know how to ask. You could be very well placed to provide that assistance, but it needs to be accessible. We have seen so many wonderful examples of businesses being a local hub, providing assistance and support to customers/members during the Coronavirus pandemic and lockdown.
Do you have space for people to get in touch with your Business? Or ask for help?
Web-forms that are signposted at multiple places on your website, on your social media channels and during your online services are a great way to provide a place for visitors to get in touch or ask for help.
Ideas for feedback forms
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A place to request assistance
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Requests for a call to ask questions about your products
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A form to request a chat about joining memberships, product purchase etc
Tips for your Business to Action
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Use direct language.
You want to be as clear and concise as possible. Too many words will dilute your message. When you are asking someone to get in touch. You should communicate that within the first few words of your sentence. -
Use imagery
Imagery makes your reaching out much more engaging, particularly when you're posting on social media. You can also use imagery to make your post uniform with other things your Business is posting. This keeps it recognisable.
We always recommend Canva as a free resource to create lovely imagery such as above for your business. Here is a link to get started.
How to create a web form
Business Edit
You can set up simple forms within Business Edit that will be sent to your team by email. Learn more about those here.