From YouTube to Your Site

The Benefits of Having a YouTube Channel


YouTube is a great way to get your products and services out there, and what’s best is you can upload your content for free and it's easy to do so.

YouTube is the second largest search engine after Google, and the third most visited site after Google and Facebook respectively. So it’s clear you’re missing out on an opportunity if you don’t have a YouTube presence.

1) More content

100 hours of video are uploaded to YouTube every 60 seconds, and over 1billion people visit YouTube every month globally. It’s clear we love videos, and with videos being the preference of many, giving your audience more content is a sure way to keep them coming back. Your viewers can also engage with you in the comments which can generate interest and also provide valuable feedback to your company.

2) Extra Source of Traffic

As well as the video content, you can point your viewers to your website or social media by linking in the video description, generating more traffic and naturally increasing your SEO. You can also easily embed your YouTube videos to your website and share them on social media which will increase your number of views.

Read our article on improving your SEO here.

3) Show who you are

Videos will encourage familiarity and help with building a community amongst your audience, which will go a long way in establishing your brand, as they get an insight into who you are and what you’re all about in a live action way. Articles are always good, but it's a lot easier to get your personality across in videos and have fun, showing your sense of humour.

Read our article on developing your brand here.

4) Another source of revenue

If you’re producing original content, then not only will it generate leads and broaden your potential audience, but it can also be an extra source of revenue, as you can earn from views and advertisements on your videos.

5) Build your email list

Not only can viewers subscribe to your channel, but you can also give them the opportunity to subscribe to your mailing list to share your content, offers, newsletters etc.

We recommend that you start recording today!