Christmas is not yet 'right around the corner' but now is a good time to begin planning for your team's communication. You don't need us to tell you that 2020 has been a rollercoaster of a year, but Christmas brings a wonderful message of hope. We have put together some tips on media below for your business
Tip One: Have a strategy!
Rather than posting sporadically, create a strategy for the way you will communicate. With some forethought, you can ensure that your customers are not missed and can be included in your communication. You can also think of ways to invite new customers rather than just your regular customers.
Tip Two: Create a Facebook Event
A facebook event is a great way to share the details of what is happening. By using this method, the event will be visible in calendars to everyone.
Top Three: Create one or more posts with SHAREABILITY in mind.
One easy and effective way to reach people outside your regular audience is to use your customers to reach into their own network. Consider creating some images too, for social media with this in mind. Ask, How shareable is this post? Try and ensure that it would immediately make sense to someone who is not familiar with your business by including all context needed. If you can, make sure it is attention grabbing imagery so that it stands out on social media. This will empower your members to be able to invite new customers.
Tip Four: Don’t forget about Email.
Of course, Not everyone is on social media. An extended email campaign is a great way to directly contact people who you have been in contact with before. Consider planning a series of emails including a ‘save the date’ followed by reminders for exciting christmas events that your team are planning.
