Show and Tell
The right images for the right image

We’ve all heard the saying that a picture speaks a thousand words, and in an age where people are more likely to be grabbed by an image than a body of text, ensuring they communicate the right message is important.

Your website may be a person's introduction to your Business, or how somebody keeps up to date with your Business. So, what is your website telling new people? What is it communicating? It’s important to have the best content possible, particularly images that both catch the eye and are informative. Below we look at some tips as to what that might look like.

1) Show people your Business in action so that they can catch a glimpse of who you are

Images of your employees in action, whether on the job, in a meeting or presenting will give an intimate look into the life of your Business.

2) The right information

The images from tip 1 can also be used as a way to show clear and precise information. Perhaps your Business tagline, opening times or events you’re hosting; being mindful not to overload the images with too much text.

3) Rouse curiosity and invite people into your story

You can use this space for a compelling message for a new visitor or a timely reminder for your regulars. Perhaps the core values that your company is built upon, for example.

4) Highlight your current season

Get people up to speed and involved right away with the season your Business is in by using any images that may be associated with current goings-on. 

5) Display elements of the inside of your Business

Many people show the outside of their building, but for more of a personal touch, consider showing images from within the office. Highlight a particular feature for example. This will make people feel more familiar and at ease when the time comes for their first visit to your office.

With Business Edit you can upload unlimited images. Just remember that you can overdo it, and ensure the images are relevant.

Put these tips to use and start snapping!